Beijing, July 11, 2005
¨C Mtone Wireless and several major telecom companies co-launched a
new Short Message System (SMS) game, ¡°Love Message¡±, in July, to
coincide with the August release of the movie also named ¡°Love
This one-month game, in
which players send love messages to ¡°1818¡±, was carried out by
Mtone Wireless Communications, China Mobile, NEC and Sohu.com.
According to the organizers, over 10,000 mobile phone users in China
have announced their love through their mobile phones, since July 11th
when the game officially started.
Among the thousands of love
messages the game has received, many of them are plain and
passionate. One says, ¡°I want your response so that our hearts can
communicate with each other.¡± Another reads, ¡°My love for you is
engraved on my bones and heart. I love you, my baby!¡±
Different from some previous
similar games, ¡°Love Message¡± also help single players to find a
match based on the type of messages they send, said Mtone Wireless.
movie, starring actors from mainland, Hong Kong and Taiwan, tells
audience a love story on China¡¯s urban youth, which centers on SMS
of mobile phones.
the movie¡¯s opening ceremony on July 26th, the leading
actors selected their favorites from all the love messages the game
received. Writers of these winning messages will receive the prizes
such as NEC mobile phones.
The one Gu Juji liked the
best reads, ¡°I think we are not suitable to each other as boy
friend and girl friend, so do you want to become my wife instead?¡±
And the one Reng Quan chose says, ¡°Falling in love with you
bothers me. Hiding my passion worries me. Declaring my love makes me
happy, and being refused by you will break my heart. I love you!¡±
Started in Silicon Valley in
1994, Mtone Wireless Communication Corporation is now a leading
developer and provider of interactive entertainment and social
networking value-added mobile services in China.
In 2003, Mtone Wireless
unveiled a SMS interactive game named after a high-profile Chinese
movie ¡°Cell Phone¡±, directed by the famous Chinese director,
Feng Xiaogang, whose works also include the dual language comedy Big
Shot¡¯s Funeral. Mtone Wireless charges a monthly fee of 8 RMB for
It is estimated that
China¡¯s SMS market is 25 times larger than its movie industry.
According to the Ministry of Information Industry, China had 64.871
million new mobile phone subscribers in 2004.
According to Shanghai-based
iReseach, the size of China¡¯s SMS market will reach 4.74 billion
RMB by the end of 2005 and the total market size of wireless
value-added service will be 11.07 billion RMB.
In 2004, Chinese mobile
phone users sent 217.76 billion pieces of short message, up 58.8 per
cent from the previous year, according to statistics released by the
Ministry of Information Industry. The SMS services brought more than
21.7 billion RMB to China's information industry, as sending one
short message costs 0.1 RMB in China.
Iresearch said, China¡¯s
SMS market has increased at an annual growth rate of 80 per cent
since the beginning of 21st century. From 2001 to 2002,
only within a year, China Mobile¡¯s SMS market increased 700 per
cent, and another major SMS operator, China Unicon¡¯s SMS market
increased 233 per cent.
Mtone Wireless is also very
confident in the future growth of China¡¯s SMS market. ¡°Voice is
a commodity; you can only talk about eight hours a day,¡± said
Victor Wang, CEO and President of Mtone Wireless. ¡°But for data
it¡¯s unlimited. As our experience shows, your imagination ¡ is
your only limitation.¡±
Prior to ¡°Cell Phone¡±,
Mtone Wireless witnessed the number of registered users of another
SMS interactive game, known as ¡°Bubble Boy¡±, surpass 1 million,
meaning that the company earned about 8 million RMB per month from
Wang said, ¡°We anticipate
continued strong profits for SMS messaging. For the younger
generation, sending short messages has replaced making phone calls
as the ¡®cool¡¯ way to communicate.¡±
¡°A new consumer
demographic is emerging in China, known as ¡®data high end
users¡¯, who spend a significant portion of their income on SMS.
This demographic is growing rapidly and represents a significant
revenue source for the mobile industry,¡± said Victor Wang.
As the pioneer of China¡¯s
SMS and WAP services in late 1990s, Mtone Wireless now offers SMS
subscription-based services to China¡¯s mobile market. The goal of
the company is to reach every mobile phone user in China and become
the largest mobile multi-user game and entertainment provider.
Other SMS products that
Mtone Wireless currently offers include Popo Shinchan and City of
Desire. The former, which charges 7 RMB per month, is a SMS game for
entertainment. By means of Cartoon character Crayon Shinchan's
humorous tone, it provides you with rich and funny functions.
The latter, City of Desire,
with a monthly fee of 8 RMB, is a large interactive game combining
functions such as entertainment, fun etc. The ultimate objective for
the player is to get as many lovers and as few love rivals as
Last October, Mtone Wireless
launched its self-developed game, ¡°Legend of Three Realms¡±. This
game is the world¡¯s first large-scale mobile online game. It
attracted 150,000 registered users within four months after its
official launch. In April this year, Mtone Wireless released an
updated ¡°Legend of the Three Realms II¡±, which is supported by
as many as 46 different handset models.
About the ¡°Love
Message¡± and ¡°Cell Phone¡±
Further details on the games
can be found at www.mtone.com,
About Mtone Wireless
Mtone Wireless Corporation
is one of China¡¯s leading providers of wireless interactive
entertainment services to mobile phone users in China. It
specializes in providing multiple services including online
multi-user gaming that drive customer to customer interactions
including competition, socialization, communications, role playing
all integrated into virtual environments and games. These
capabilities support music, sports, humor, and other mobile
Founded in Silicon Valley in
1994, Mtone Wireless has been a pioneer in China¡¯s mobile
value-added services market and commercialized the first wireless
stock trading system and mobile information services with China
Telecom in 1998. Mtone Wireless has substantial technical experience
and expertise to manage complex applications now characterizing the
emerging applications. It has developed mobile applications services
using WAP for information browsing, MMS for information
transmission, interactive voice response (IVR) for voice and audio
services and a series of multi-user games for K-java enabled