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Beijing, April 5, 2005
¨C Mtone Wireless has launched the commercial operation of its
second self-developed wireless online game, ¡°Legend of the Three
Realms II¡±.
This latest version of the
game has expanded the applicability to 46 different handset models
on the market, even including those that only cost 1500 RMB. Players
can download the game to mobile phones that support JAVA services,
simply by sending a ¡°sj¡± text message to ¡°18189966¡±.
Last October, Mtone Wireless
Communication Corporation, China¡¯s leading mobile value-added
services provider, successfully launched its self-developed wireless
online game, ¡°Legend of the Three Realms¡±.
The game cost Mtone Wireless
3 years and a total of 10 million RMB to R&D. As the world¡¯s
first large-scale mobile online game, ¡°Legend of the Three
Realms¡± attracted 150,000 registered users within four months
after its official launch.
Successful and popular as it
was, the game was only available to users of Motorola¡¯s E680
series mobile phones.
This newly launched game,
¡°Legend of the Three Realm II¡±, however, is supported by as many
as 46 different handset models and available to any China Mobile¡¯s
GPRS subscriber. Furthermore, the company has also improved the
video quality and some interactive functions of the game.
During a one-month trial
operation, ¡°Legend of the Three Realm II¡± had an average of 150
users online simultaneously every day. Encouraged by that, the
company now expects to see a profit from the game by 2006.
Founded in Silicon Valley in
1994, Mtone Wireless is now the leading developer and provider of
interactive entertainment services as well as social networking in
China. Its mobile services span across SMS, WAP, MMS, IVR and K-java
platforms.
As a pioneer in China¡¯s
mobile online games, the goal of Mtone Wireless is to reach every
mobile phone user in China and become the largest mobile multi-user
game and entertainment provider. It foster long-term customer
loyalty by emphasizing subscription-based services allowing
customers to socialize, communicate, compete, role play and form
relationships with each other in engaging virtual environment.
Mtone Wireless provided the
early WAP services to China Mobile in 2000 and created the first
virtual mobile friend in 2002. The company also launched the highly
successful SMS game, ¡°Cell Phone¡±, in 2003, coinciding the movie
with same name, which was directed by the famous Chinese director,
Feng Xiaogang.
The company has built a
nationwide distribution channel through partnerships with over 70
provincial mobile carriers and marketing activities in the top 200
cities in China.
¡°Legend of the Three Realm
II¡± is set in Tang Dynasty and its ancient capital Chang¡¯an,
where players not only participate in a large and complicated social
system, but also experience a virtual alliance and friendship.
During the game, players can
develop their character from a lowly common person into a powerful
and influential leader of the society, by having the character learn
different kinds of technique and accomplish a variety of tasks.
Meanwhile, players can interact directly with others by sending each
other instant messages.
Mtone Wireless charges a
monthly fee of 12 RMB once players surpass the fifth skill level.
Addition to that, players also need to pay data flow fees to China
Mobile.
The global market of mobile
online games is now the most promising sector in the game market.
According to figures released by Informa, the London-based
consulting firm, the gross sales of mobile online games will
increase from 243 million US dollars globally in 2002 to 3.8 billion
US dollars in 2007.
Another international
research firm, Frost & Sullivan, said that the global mobile
online game sector would be worth of 4.4 billion US dollars by 2006.
Similar to their
counterparts in Japan, South Korea, US and many other countries,
Chinese consumers are also tired of the conventional simple games
pre-installed in their mobile phones and are eager for higher-end
online games.
In 2004, the number of
Chinese wireless game subscribers reached 2 million after China
Mobile rolled out its wireless online game services, ¡°Treasure
Box¡±, in September 2003.
According to the analysts, a
booming development of mobile online games will take place in China
in the year of 2006. Victor Wang, CEO and President of Mtone
Wireless, however, said the rapid growth would come earlier than
expected.
¡°Due to the enthusiastic
response from the mobile phone users, and continuously increasing
investment by wireless value-added service developers and providers,
the mobile online sector will experience a rapid growth this
year,¡± said Wang. He estimated that by the end of 2005, another
two or three outstanding wireless online games would also begin
commercial operation.
A successful mobile online
game needs to have instant interaction and a colorful and smooth
image. Not specially designed for online games, many current handset
models in China have relatively small size of information storage
and simplistic platform. But industrial experts say a development of
wireless telecom technology and the upgrade of mobile phone
terminals as well as the telecom network is taking place.
Currently, a large number of
mobile phone makers are sparing no efforts to develop new models. In
2004, the total sales of mobile phones in China, the world¡¯s
largest mobile phone market, hit 73 million, with a total revenue of
130 billion RMB. The sales amount in 2005 is estimated close to 80
million.
According to the research by
Mtone Wireless, over 90 per cent of the new handset models released
in the year of 2005 have color screen and JAVA technology. Thus, at
least 70 to 80 million mobile phones in China are applicable for
online games.
According to a latest
report, China¡¯s mobile online game market was valued at 550
million RMB by the end of 2004. Lured by the huge market potential,
many content and service providers have set up special R&D teams
for developing mobile online games.
Although SMS, or Short
Messaging Services, still remains the dominant source of revenues
for the wireless value-added service market, analysts believe the
mobile online game will gradually take its place and become the most
important sector.
About ¡°Legend of Three
Realms¡±
Mtone Wireless has developed
and operated the first commercial MMMRPG (Multiplayer Mail-based
Role-Playing Game) in the world---"The legend of The Three
Realms ", a game that is focused on the Chinese market and is
set in the Tang Dynasty.
It allows game players to
develop their character from a lowly common person into a powerful
and influential leader of society. This character meanwhile learns
all kinds of techniques in order to finish different tasks. He can
directly interact with other players by chatting and competing with
them and finally, they participate in their own factions
respectively.
In this game, there are
large social systems, including an economic system, a fair trade
system, and a system for building alliances and friendships so that
game players can experience a virtual society.
Further details on the game
can be found at http://sanjie.mtone.com.cn
About Mtone Wireless Corporation
Mtone Wireless Corporation
is one of China¡¯s leading providers of wireless interactive
entertainment services to mobile phone users in China. It
specializes in providing multiple services including online
multi-user gaming that drive customer to customer interactions
including competition, socialization, communications, role playing
all integrated into virtual environments and games. These
capabilities support music, sports, humor, and other mobile
entertainment applications.
Founded in Silicon Valley in
1994, Mtone Wireless has been a pioneer in China¡¯s mobile
value-added services market and commercialized the first wireless
stock trading system and mobile information services with China
Telecom in 1998. Mtone Wireless has substantial technical experience
and expertise to manage complex applications now characterizing the
emerging applications. It has developed mobile applications services
using WAP for information browsing, MMS for information
transmission, interactive voice response (IVR) for voice and audio
services and a series of multi-user games for K-java enabled
handsets.
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